<Our Team>

You’ll be in great hands with a senior team you trust..


Vanessa Camones 

CEO & Partner 

Vanessa has been a strategic marketing and communication consultant in Silicon Valley for over 20 years, first working with Pixar Animation Studios and later managing content in house at Cisco Systems, she’s also held management roles with several global communication firms including Niehaus Ryan Wong, Schwartz Communications and The Hoffman Agency.


In 2007 Vanessa founded theMIX agency (re-branded as AnyContext in 2016), a Silicon Valley-based firm specializing in integrated communications, digital and content strategy, developer relations, and event production, with satellite offices based in Los Angeles, Manhattan, and Shanghai. Past and present clients include, Samsung, Nokia, SendGrid, the Institute for the Future, the Stanford Center of Longevity, TED Speaker Amber Case, PlayFirst, RockYou, and Boku, among many others.  


Vanessa is an advisor to South by Southwest Interactive, The Design Museum Foundation, and a frequent guest essay contributor to Latina Geeks, TechCrunch, VentureBeat, The Next Web, and Digiday, where she authored, “Entrepreneurs Should Say No to Silicon Valley's Bully” about famed former Editor in Chief, Michael Arrington. Currently based in Los Angeles, she was born in Lima, Peru, raised in the Bay Area, and holds a double major in Mass Communication/Media Studies & English Literature from Santa Clara University.



Jennifer Lankford

Partner & Principal

Jennifer is a results-driven communications and marketing leader with over 12 years experience helping disruptive and emerging technology organizations bring products to market. Her extensive portfolio includes over 65 companies across verticals, from startup to public.


With a recent focus on the cloud and cloud-native, DevOps, open source, and security industries, she has led developer advocacy and media relations programs for members of the Linux and Cloud Native Computing Foundations such as Buoyant and Twistlock, and before that worked in-house as product marketing manager for Intel’s Software Defined Infrastructure group.


She has deep digital ecosystem expertise that she translates into highly effective messaging, content, media and analyst campaigns, developer advocacy, strategic partner and channel programs, product marketing, GTM, and brand development. In her spare time, Jennifer loves rockhounding the creeks and beaches of Oregon and DJing techno and house music.



James Au

Senior Vice President of Media and Content

James is a 18 year veteran of the tech industry, as a freelance journalist for outlets including the Wall Street Journal, the New York Times, Wired, and Kotaku, as a marketing/content strategist and writer for Linden Lab, MMO startup ohai (acquired by EA), and Yodo1 (Beijing-based publisher of Crossy Road and other hits), and as an analyst for GigaOM Pro and Web Media Brands.


As content director for AnyContext, Au has placed client-driven editorial in Harvard Business Review, Forbes, FastCompany, TechCrunch and Gamasutra, among many other outlets. An advisor for South by Southwest Interactive since 2006, Au is the author of The Making of Second Life (HarperCollins) and Game Design Secrets (Wiley).

Shay Nowick

Vice President of Technology and Data

Shay Nowick, is our in-house data analyst and product manager who speaks backend tech with our client-side engineers and decision makers. She brings 14+ years of industry experience working to help companies iterate, adapt and build leading-edge games, apps, and tools. Passionate about data-driven development, her career has been devoted to working on the execution of big, bold ideas with the stats to back them up. Her skills and experience include a deep understanding of user retention and growth strategies, automated data visualization, and building tools for managing KPIs and aligning goals across teams that achieve results. Shay originally worked with theMIX team as our technology analyst, she’s been a consultant and lead data analyst at Munkyfun, Playfirst, DeNa and other hitmakers. In her free time, when she’s not automating the boring stuff, Shay makes beats.